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~person:"Hussain, Shahzeb"
~subject:"Advertising effects"
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Advertising effects
Celebrity endorsement
4
Celebrity-Werbung
4
Brand image
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Brand management
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Corporate reputation
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Firmenimage
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Markenführung
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Advertising credibility
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Werbung
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Cognition
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Corporate image
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Kognition
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Public opinion
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Hussain, Shahzeb
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
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Arora, Nilesh
5
Jain, Varsha
5
Chan, Kara
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Ilicic, Jasmina
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Meyer, Frederik
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Pradhan, Debasis
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Sattler, Henrik
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Mann, Bikram Jit Singh
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Mishrab, Aditya Shankar
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Alpízar R., Francisco
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Astous, Alain d'
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Corporate reputation review
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Journal of business research : JBR
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ECONIS (ZBW)
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Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
2
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
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