Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Shahzeb Hussain, T. C. Melewar, Constantinos-Vasilios Priporas, Pantea Foroudi, Waleed Yusef
| Year of publication: |
2021
|
|---|---|
| Authors: | Hussain, Shahzeb ; Melewar, T. C. ; Priporas, Constantinos-Vasilios ; Foroudi, Pantea ; Yusef, Waleed |
| Subject: | Celebrity trust | Cognitive and affective dimensions | Advertising credibility | Advertising image | Brand credibility | Brand image | Corporate credibility | Corporate image | Markenimage | Firmenimage | Corporate reputation | Glaubwürdigkeit | Credibility | Werbung | Advertising | Vertrauen | Confidence | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-020-00107-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666334