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~person:"Hussain, Shahzeb"
~subject:"Brand equity"
~subject:"Corporate reputation"
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Brand equity
Corporate reputation
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Celebrity endorsement
3
Celebrity-Werbung
3
Consumer behaviour
3
Firmenimage
3
Konsumentenverhalten
3
Advertising
2
Advertising credibility
2
Advertising effects
2
Brand credibility
2
Celebrity trust
2
Confidence
2
Corporate credibility
2
Credibility
2
Glaubwürdigkeit
2
Reputation
2
Vertrauen
2
Werbewirkung
2
Werbung
2
Advertising image
1
Affective trust
1
Attitude towards brand
1
Attitude towards corporation
1
Brand
1
Brand loyalty
1
Brand reputation
1
Celebrity negative publicity
1
Cognition
1
Cognitive and affective dimensions
1
Cognitive trust
1
Consumer attitudes
1
Corporate image
1
Emotion
1
Islam
1
Islamic
1
Islamic brand love
1
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Hussain, Shahzeb
Foroudi, Pantea
8
Melewar, T. C.
8
Gil Saura, Irene
7
Guzman, Francisco
7
Bang, Nguyen
6
Iglesias, Oriol
6
Becker, Kip
5
Christodoulides, George
5
Dennis, Charles
5
Tomczak, Torsten
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Van Hoye, Greet
5
Anselmsson, Johan
4
Foroudi, Mohammad Mahdi
4
Keller, Kevin Lane
4
Kernstock, Joachim
4
Lee, Jung Wan
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Abimbola, Temi
3
Anabila, Peter
3
Barrio-García, Salvador del
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Fuentes-Blasco, María
3
Gupta, Suraksha
3
Han, Heesup
3
He, Xinming
3
Herrmann, Andreas
3
Katsikeas, Constantine S.
3
Lambkin, Mary
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Lin, Zhibin
3
Liu, Chih-Hsing
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Luce, Fernando Bins
3
Markovic, Stefan
3
Mohd Suki, Norazah
3
Nobre, Helena
3
Oliveira, Marta Olivia Rovedder de
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Rahman, Mahabubur
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Corporate reputation review
1
European business review
1
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
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