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~person:"Hussain, Shahzeb"
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Celebrity endorsement
4
Celebrity-Werbung
4
Brand image
3
Brand management
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Corporate reputation
3
Firmenimage
3
Markenführung
3
Markenimage
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Advertising credibility
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Vertrauen
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Werbung
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Advertising image
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Affective trust
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Attitude towards brand
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Attitude towards corporation
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Celebrity negative publicity
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Cognition
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Cognitive and affective dimensions
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Cognitive trust
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Corporate image
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Kognition
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Public opinion
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Public relations
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Hussain, Shahzeb
Roy, Subhadip
15
Huber, Frank
9
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
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Arora, Nilesh
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Schaaf, Daniela
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Singh, Ramendra Pratap
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Usman, Osly
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Agnihotri, Arpita
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Banerjee, Neelotpaul
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Bhattacharya, Saurabh
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Budzinski, Oliver
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Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
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Franck, Egon
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Liu, Matthew Tingchi
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Meyer, Frederik
4
Nüesch, Stephan
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Olken, Benjamin A.
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Paladines, Cindy
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Pradhan, Debasis
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Sattler, Henrik
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Um, Nam-Hyun
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Webster, Cynthia M.
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Abirami, U.
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Alatas, Vivi
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Andresen, Claus
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Astous, Alain d'
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Bauer, Brittney C.
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Baxter, Stacey M.
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Bergkvist, Lars
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Brandes, Leif
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Carlson, Brad D.
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Chandrasekhar, Arun G.
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Building corporate identity, image and reputation in the digital era
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Corporate reputation review
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European business review
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation
Hussain, Shahzeb
- In:
Building corporate identity, image and reputation in …
,
(pp. 515-533)
.
2022
Persistent link: https://www.econbiz.de/10012609422
Saved in:
3
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
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