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~person:"Hutchinson, Karise"
~subject:"Business-to-business marketing"
~subject:"International market entry"
~subject:"KMU"
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A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
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