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~person:"Hwang, Yoo Hee"
~person:"Verhoef, Peter C."
~person:"Yu, Irina Y."
~subject:"Performance measurement"
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Hwang, Yoo Hee
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Foundations and trends in marketing : FTMKT
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Marketing letters : a journal of research in marketing
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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
2
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
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