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~person:"Hyun, Sunghyup Sean"
~person:"Rather, Raouf Ahmad"
~subject:"Beziehungsmarketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
57
Konsumentenverhalten
56
Relationship marketing
33
Customer satisfaction
26
Kundenzufriedenheit
26
Brand management
20
Markenführung
20
Brand image
15
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Hyun, Sunghyup Sean
Rather, Raouf Ahmad
Han, Heesup
39
Hollebeek, Linda D.
32
Mattila, Anna S.
29
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Kumar, V.
19
Prentice, Catherine
19
Verhoef, Peter C.
19
Bang, Nguyen
18
Ahn, Jiseon
17
Khan, Imran
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So, Kevin Kam Fung
16
Gil Saura, Irene
15
Grewal, Dhruv
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Wong, IpKin Anthony
15
Balaji, M. S.
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
Lemon, Katherine N.
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
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Bilgihan, Anil
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Gustafsson, Anders
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Huber, Frank
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Keiningham, Timothy
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Kumar, Vikas
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Leckie, Civilai
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Malthouse, Edward C.
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Roy, Sanjit
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Sarkar, Abhigyan
12
Walsh, Gianfranco
12
Aksoy, Lerzan
11
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International journal of hospitality management
6
Journal of travel and tourism marketing
5
International journal of contemporary hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The service industries journal
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
33
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
8
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
9
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
10
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
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