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~person:"Iacobucci, Dawn"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Iacobucci, Dawn
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Brand management ; Vol. 1
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
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2010
Persistent link: https://www.econbiz.de/10003924113
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Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
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