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~person:"Ibrahim, Blend"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Social web
Brand management
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Markenführung
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Internet marketing
4
Online-Marketing
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Social Web
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Brand image
2
Brand loyalty
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Markenimage
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Markentreue
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Meta-Analyse
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Meta-analysis
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Social media marketing
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brand loyalty
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meta-analysis
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meta-regression analysis
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social media marketing activities
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Corporate Social Responsibility
1
Corporate social responsibility
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Facebook page
1
Gastronomie
1
Instagram pages
1
OBCI
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Restaurant industry
1
SMM
1
SNSs
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Social media marketing activities
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brand advocacy
1
brand equity
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consumer behaviour
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consumer perception
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customer relationship quality
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hospitality
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online brand community identification
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psychological distance
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purchase intention
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Aufsatz in Zeitschrift
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Ibrahim, Blend
Loureiro, Sandra Maria Correia
11
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Filieri, Raffaele
6
Haverila, Kai
6
Hollebeek, Linda D.
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Bang, Nguyen
5
Bilro, Ricardo Godinho
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Dessart, Laurence
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Füller, Johann
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Harrigan, Paul
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Ko, Eunju
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Kumar, Jitender
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Kumar, Vikas
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Mathur, Manisha
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Melewar, T. C.
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Rahman, Zillur
5
Rowley, Jennifer
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
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Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
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Dwivedi, Yogesh Kumar
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Gensler, Sonja
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Guzman, Francisco
4
Haverila, Matti
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Johnen, Marius
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Kamboj, Shampy
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Karjaluoto, Heikki
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Kim, Hye-yŏng
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Ko, Yong Jae
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Journal of promotion management : innovations in planning and applied research
2
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
2
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
3
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
4
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
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