//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ieva, Marco"
~subject:"Food retailing"
~subject:"generational cohort theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Food retailing
generational cohort theory
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Cluster analysis
1
Clusteranalyse
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer retention
1
Einzelhandel
1
Green loyalty program
1
Kundenbindung
1
Lebensmitteleinzelhandel
1
Loyalty programs
1
Medium preference
1
Perceived value
1
Print vs online
1
Retail trade
1
Social exchange theory
1
Supermarket retailing
1
Touchpoints
1
loyalty program
1
reward type
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
1
Author
All
Ieva, Marco
Kaiser, Thomas
2
Lundberg, Johan
2
Lundberg, Sofia
2
Amos, Clinton
1
Arbore, Alessandro
1
Arranz, Ana M Gutiérrez
1
Azeem, Muhammad Masood
1
Baker, Derek
1
Barat, Somjit
1
Bassett, Melanie
1
Bergem, Ola
1
Bijmolt, Tammo H. A.
1
Brečić, Ružica
1
Capizzani, Mario
1
Cartiñas, Mónica
1
Demoulin, Nathalie T. M.
1
Duffy, Rachel
1
Elorz, Margarita
1
Estes, Zachary
1
Farris, Paul W.
1
Fearne, Andrew P.
1
Florez-Acosta, Jorge
1
Flórez A., Jorge Hernán
1
Gabel, Sebastian
1
García-Gómez, Blanca
1
González, Jorge
1
Gorton, Matthew
1
Griffith, Garry Richard
1
Gutiérrez Cillán, Jesús
1
Gutiérrez-Arranz, Ana Maria
1
Gutiérrez-Cillán, Jesús
1
Gómez, Blanca García
1
Helgesen, Øyvind
1
Ho, Richard
1
Holmes, Gary
1
Huang, Leo
1
Huang, Stanley
1
Ittersum, Koert van
1
Klapper, Daniel
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->