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~person:"Ieva, Marco"
~subject:"generational cohort theory"
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generational cohort theory
Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
4
Loyalty program
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Relationship marketing
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Cluster analysis
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Clusteranalyse
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Corporate Social Responsibility
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Customer retention
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Einzelhandel
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Food retailing
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Green loyalty program
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Kundenbindung
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Lebensmitteleinzelhandel
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Loyalty programs
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Medium preference
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Perceived value
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Print vs online
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Retail trade
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Social exchange theory
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Supermarket retailing
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Touchpoints
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loyalty program
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Ieva, Marco
Salvietti, Giada
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Ziliani, Cristina
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
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