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~person:"Illek, Christian P."
~person:"Mahnke, Rolf"
~subject:"Niche marketing strategy"
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Find your niches : a guide for managing intermedia effects among content distribution channels
Mann, Florian
;
Mahnke, Rolf
;
Hess, Thomas
- In:
JMM : the international journal on media management
14
(
2012
)
4
,
pp. 251-278
Persistent link: https://www.econbiz.de/10009709681
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