Find your niches : a guide for managing intermedia effects among content distribution channels
Florian Mann; Rolf Mahnke and Thomas Hess
| Year of publication: |
2012
|
|---|---|
| Authors: | Mann, Florian ; Mahnke, Rolf ; Hess, Thomas |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 14.2012, 4, p. 251-278
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| Subject: | Filmwirtschaft | Film industry | Vertriebsweg | Distribution channel | Nischenstrategie | Niche marketing strategy | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009709681