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~person:"Ind, Nicholas"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
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Search: subject_exact:"Markenführung"
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Brand management
77
Markenführung
77
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
41
Markenimage
41
Beziehungsmarketing
37
Relationship marketing
37
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28
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27
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18
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18
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16
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English
77
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Ind, Nicholas
Loureiro, Sandra Maria Correia
Rahman, Zillur
Esch, Franz-Rudolf
76
Melewar, T. C.
57
Baumgarth, Carsten
53
Burmann, Christoph
44
Keller, Kevin Lane
39
Bang, Nguyen
35
Merrilees, Bill
34
Balmer, John M. T.
31
Phau, Ian
30
Bruhn, Manfred
26
De Chernatony, Leslie
26
Gupta, Suraksha
25
Guzman, Francisco
25
Han, Heesup
25
Ko, Eunju
25
Foroudi, Pantea
24
Veloutsou, Cleopatra
24
Christodoulides, George
23
Diamantopoulos, Adamantios
23
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Vrontis, Demetris
22
Dens, Nathalie
21
Hollebeek, Linda D.
21
Kunkel, Thilo
21
Meffert, Heribert
20
Sattler, Henrik
20
Fournier, Susan
19
Iglesias, Oriol
19
King, Ceridwyn
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
Bauer, Hans H.
18
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The journal of brand management : an international journal
9
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
7
The journal of product & brand management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of hospitality management
3
International journal of retail & distribution management
2
Journal of business research : JBR
2
Qualitative market research : an international journal
2
Advances in corporate branding
1
Baltic journal of management
1
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Brands with a conscience : how to build a successful and responsible brand
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
California management review
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cornell hospitality quarterly : CQ
1
Corporate brand and corporate reputation
1
Corporate creativity : developing an innovative organization
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International review on public and non-profit marketing
1
Journal of communication management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
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ECONIS (ZBW)
77
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
8
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
9
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
10
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
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