How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Sandra Maria Correia Loureiro, Enav Friedmann, Michael Breazeale, Ivo Middendorf
| Year of publication: |
2023
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| Authors: | Loureiro, Sandra Maria Correia ; Friedmann, Enav ; Breazeale, Michael ; Middendorf, Ivo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-14
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| Subject: | Brand coolness | Brand trust | Corporate reputation | Data-driven social partnerships | Desire to donate data | Konsumentenverhalten | Consumer behaviour | Firmenimage | Markenführung | Brand management | Fundraising | Sozialpartner | Social partners | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Experiment | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113958 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303784