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~person:"Ind, Nicholas"
~person:"Mingione, Michela"
~person:"Redler, Jörn"
~subject:"Customer integration"
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Ind, Nicholas
Mingione, Michela
Redler, Jörn
Iglesias, Oriol
2
Ackfeldt, Anna-Lena
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Baumgarth, Carsten
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Essamri, Azzouz
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Glanfield, Keith
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
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2
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
3
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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