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~person:"Ind, Nicholas"
~subject:"Conscientious brands"
~subject:"Markenimage"
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Conscientious brands
Markenimage
Brand management
29
Markenführung
29
Markenpolitik
9
Brand
8
Markenartikel
8
Brand architecture
6
Markenarchitektur
6
Co-creation
5
Corporate culture
5
Corporate reputation
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Customer integration
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Firmenimage
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Kundenintegration
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Unternehmenskultur
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Beziehungsmarketing
4
Business ethics
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Corporate Social Responsibility
4
Corporate social responsibility
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Lieferantenmanagement
4
Relationship marketing
4
Supplier relationship management
4
Innovation management
3
Innovationsmanagement
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Stakeholder
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Unternehmensethik
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Welt
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World
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Aufsatzsammlung
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B-to-B-Marketing
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Brand equity
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Brand image
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Brand purpose
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Business names
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Business-to-business marketing
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Consumer behaviour
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Ind, Nicholas
Burmann, Christoph
63
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Schade, Michael
18
Bruhn, Manfred
17
Han, Heesup
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Huber, Frank
15
Khan, Imran
15
Piehler, Rico
15
Romaniuk, Jenni
15
Christodoulides, George
14
Esch, Franz-Rudolf
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Kunkel, Thilo
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Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of euromarketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
2
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
3
The before and after : audience perceptions of brand dimensions of cultural products
Polegato, Rosemary
;
Bjerke, Rune
;
Ind, Nicholas
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10010127917
Saved in:
4
A brand of enlightenment
Ind, Nicholas
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 1-20)
.
2003
Persistent link: https://www.econbiz.de/10001830124
Saved in:
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