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~person:"Ind, Nicholas"
~subject:"Conscientious brands"
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Conscientious brands
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Ind, Nicholas
Iglesias, Oriol
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Markovic, Stefan
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of brand management : an international journal
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Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
2
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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