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~person:"Ind, Nicholas"
~subject:"Innovationsmanagement"
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Ind, Nicholas
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The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
2
Building brands together : emergence and outcomes of co-creation
Ind, Nicholas
;
Iglesias, Oriol
;
Schultz, Majken
- In:
California management review
55
(
2012/13
)
3
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
Saved in:
3
Branding governance : a participatory approach to the brand building process
Ind, Nicholas
;
Bjerke, Rune
-
2007
Persistent link: https://www.econbiz.de/10003403823
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