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~person:"Ingenhoff, Diana"
~person:"Meckel, Miriam"
~person:"Melewar, T. C."
~subject:"Public relations"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Public relations
Öffentlichkeitsarbeit
52
Corporate reputation
27
Firmenimage
27
Corporate culture
15
Unternehmenskultur
15
Kommunikation
12
Communication
11
Social Web
8
Social web
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Reputation
7
Stakeholder
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Strategic management
7
Strategisches Management
7
Internal communication
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Interne Kommunikation
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Brand management
5
Corporate identity
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Markenführung
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Consumer behaviour
4
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Konsumentenverhalten
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Personality psychology
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Persönlichkeitspsychologie
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Schweiz
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Brand architecture
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Communication media
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Designation of origin
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Image
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35
German
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Ingenhoff, Diana
Meckel, Miriam
Melewar, T. C.
Zerfaß, Ansgar
72
Lies, Jan
67
Bruhn, Manfred
58
Coombs, W. Timothy
35
Bentele, Günter
34
Röttger, Ulrike
34
Heath, Robert L.
33
Sriramesh, Krishnamurthy
18
Hussainey, Khaled
17
Sievert, Holger
17
Esch, Franz-Rudolf
16
Camilleri, Mark Anthony
15
Holladay, Sherry J.
15
Ihlen, Øyvind
15
Verčič, Dejan
15
Balmer, John M. T.
14
Mast, Claudia
14
Piwinger, Manfred
14
Romenti, Stefania
14
Saxton, Gregory D.
14
Scott, David Meerman
14
Szyszka, Peter
14
Waters, Richard D.
14
Gregory, Anne
13
L'Etang, Jacquie
13
Pang, Augustine
13
Podnar, Klement
13
Adlmaier-Herbst, Dieter Georg
12
Hoffjann, Olaf
12
Langner, Tobias
12
Morsing, Mette
12
Ruler, Betteke van
12
Wiedmann, Klaus-Peter
12
Brömmling, Ulrich F.
11
Ehrmann, Michael
11
Jin, Jim Y.
11
Klewes, Joachim
11
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Corporate communications : an international journal
4
Journal of business research : JBR
4
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
4
Journal of communication management : an international journal
3
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International studies of management and organization
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Frankfurter Allgemeine Buch
1
Journal of Communication Management Ser
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Kommunikationswissenschaft
1
Krisenmanagement in der Praxis : von erfolgreichen Krisenmanagern lernen
1
Marketing intelligence & planning
1
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
1
VS Research
1
Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
1
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ECONIS (ZBW)
51
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1
The role of local news in constructing media legitimacy : how news media frames the sociopolitical efforts of multinational corporations in host countries
Marschlich, Sarah
;
Ingenhoff, Diana
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014493948
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
6
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
7
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
8
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
9
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
10
Zur Wahrnehmung von Einheit und Handlungsvermögen kollektiver Entitäten im Kommunikationsmanagement : Vorschlag eines "Entity-Agent Framework"
Buhmann, Alexander
;
Ingenhoff, Diana
- In:
Strategische Kommunikation im Spannungsfeld zwischen …
,
(pp. 141-155)
.
2018
Persistent link: https://www.econbiz.de/10011720466
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