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~person:"Ingenhoff, Diana"
~person:"Melewar, T. C."
~person:"Ruler, Betteke van"
~subject:"Public relations"
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Public relations
Öffentlichkeitsarbeit
55
Corporate reputation
26
Firmenimage
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15
Unternehmenskultur
15
Communication
12
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Ingenhoff, Diana
Melewar, T. C.
Ruler, Betteke van
Zerfaß, Ansgar
72
Lies, Jan
67
Bruhn, Manfred
58
Coombs, W. Timothy
35
Bentele, Günter
34
Röttger, Ulrike
34
Heath, Robert L.
33
Sriramesh, Krishnamurthy
18
Hussainey, Khaled
17
Sievert, Holger
17
Esch, Franz-Rudolf
16
Camilleri, Mark Anthony
15
Holladay, Sherry J.
15
Ihlen, Øyvind
15
Verčič, Dejan
15
Balmer, John M. T.
14
Mast, Claudia
14
Piwinger, Manfred
14
Romenti, Stefania
14
Saxton, Gregory D.
14
Scott, David Meerman
14
Szyszka, Peter
14
Waters, Richard D.
14
Gregory, Anne
13
L'Etang, Jacquie
13
Pang, Augustine
13
Podnar, Klement
13
Adlmaier-Herbst, Dieter Georg
12
Hoffjann, Olaf
12
Langner, Tobias
12
Meckel, Miriam
12
Morsing, Mette
12
Wiedmann, Klaus-Peter
12
Brömmling, Ulrich F.
11
Ehrmann, Michael
11
Jin, Jim Y.
11
Klewes, Joachim
11
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Corporate communications : an international journal
4
Journal of business research : JBR
4
Journal of communication management : an international journal
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
Advances in public relations and communication management
2
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Communication series
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Future directions of strategic communication
1
Journal of Communication Management Ser
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
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1
Krisenmanagement in der Praxis : von erfolgreichen Krisenmanagern lernen
1
LEA's communication series. Public relations subseries
1
Marketing intelligence & planning
1
Mouton Reader
1
Mouton Reader Ser
1
Public relations metrics : research and evaluation
1
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
1
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
1
The global public relations handbook : theory, research, and practice
1
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
1
Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
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ECONIS (ZBW)
51
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1
The role of local news in constructing media legitimacy : how news media frames the sociopolitical efforts of multinational corporations in host countries
Marschlich, Sarah
;
Ingenhoff, Diana
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014493948
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
Communication theory : an underrated pillar on which strategic communication rests
Ruler, Betteke van
- In:
Future directions of strategic communication
,
(pp. 39-53)
.
2020
Persistent link: https://www.econbiz.de/10012111998
Saved in:
6
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
7
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
8
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
9
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
10
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
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