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~person:"Inoue, Yuhei"
~source:"econis"
~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
Corporate social responsibility
3
Social Marketing
3
Social marketing
3
Consumer behaviour
2
Corporate social marketing
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Corporate credibility
1
Customer loyalty
1
Focus group
1
Gesundheitsvorsorge
1
Health promotion
1
Preventive care
1
Professional sport
1
Professional sports
1
Profisport
1
Prosocial behavior
1
Relationship marketing
1
Social ecological model
1
Sport organization
1
Sportorganisation
1
Value congruence
1
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Inoue, Yuhei
Galan-Ladero, M. Mercedes
5
Fields, Ziska
3
Adkins, Sue
2
Fricke, Vera
2
Galiano-Coronil, Araceli
2
Kent, Aubrey
2
Lanero Carrizo, Ana
2
Schrader, Ulf
2
Strong, Carolyn
2
Vazquez Burguete, Jose Luis
2
Wymer, Walter
2
Şerban, Corina
2
Adler, Stephen M.
1
Agarwal, Shruti
1
Aguirre Montero, Alexander
1
Alhabash, Saleem
1
Alves, Helena
1
Alves, Helena M.
1
Andrianova, Olga
1
Arli, Denni
1
Barrie, Lance
1
Basil, Debra Z.
1
Bayardo Tobar-Pesántez, Luis
1
Bhattacharyya, Jishnu
1
Bianchi, Enrique
1
Bianchi, Enrique Carlos
1
Bolton, Ruth N.
1
Bonaparte, Yvette Lynne
1
Boo, Soyoung
1
Brennan, Linda
1
Brinberg, David
1
Campbell, Timothy T.
1
Carrigan, Marylyn
1
Castillo-Abdul, Bárbara
1
Chad, Paul
1
Chambliss, Heather O.
1
Chorazy, Ella
1
Chouthoy, Supriya
1
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International review on public and non-profit marketing
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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1
A Conceptual Framework for Understanding the Effects of Corporate
Social
Marketing
on Consumer Behavior
Inoue, Yuhei
;
Kent, Aubrey
-
2016
terms of both social and business benefits through their corporate
social
marketing
(CSM) initiatives. Drawing from the …
Persistent link: https://www.econbiz.de/10014131779
Saved in:
2
A preliminary study of a professional sport organization’s family-centered health promotion initiative
Inoue, Yuhei
;
Yli-Piipari, Sami
;
Layne, Todd
; …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10011410769
Saved in:
3
A conceptual framework for understanding the effects of corporate
social
marketing
on consumer behavior
Inoue, Yuhei
;
Kent, Aubrey
- In:
Journal of business ethics : JOBE
121
(
2014
)
4
,
pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
Saved in:
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