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~person:"Itani, Maher N."
~subject:"Schätzung"
~subject:"Sportmarketing"
~type:"article"
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Schätzung
Sportmarketing
Arbeitsgruppe
2
Ball game
2
Ballsport
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Consumer behaviour
2
Football
2
Fußball
2
Indian Premier League
2
Konsumentenverhalten
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Professional sports
2
Profisport
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Sponsoring
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Sponsorship
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Sports marketing
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Team
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cricket
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Brand image
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India
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Indien
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Markenimage
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Sport
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Sports
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Structural equation model
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Strukturgleichungsmodell
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attitude toward sponsor
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attitude toward sponsor brand
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fans' purchase behaviour
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product knowledge
1
psychological commitment to team
1
purchase intention
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sport sponsorship
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sport sponsorship importance
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structural equation modelling
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team brand equity
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team success
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Itani, Maher N.
Paul, Rodney J.
4
Shuv-Ami, Avichai
4
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3
Humphreys, Brad R.
3
Simmons, Jason M.
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Thrassou, Alkis
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Vrontis, Demetris
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Weinbach, Andrew P.
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Zhang, James J.
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Amanpreet Singh
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Sukhdial, Ajay
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Tyler, B. David
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Wang, Jerred Junqi
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Wear, Henry
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Yang, Yupin
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Yousaf, Anish
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Aadland, David
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Achen, Rebecca M.
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Journal for global business advancement : JGBA
2
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ECONIS (ZBW)
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
2
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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