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~person:"Itani, Omar S."
~person:"Rather, Raouf Ahmad"
~person:"Żyminkowska, Katarzyna"
~subject:"Kundenintegration"
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Search: subject:"Kundenmanagement"
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Kundenintegration
Beziehungsmarketing
44
Relationship marketing
44
Consumer behaviour
26
Konsumentenverhalten
26
Customer integration
17
Customer satisfaction
16
Kundenzufriedenheit
16
Social Web
13
Social web
13
Brand management
12
Markenführung
12
Salespeople
12
Verkaufspersonal
12
Dienstleistungsqualität
11
Service quality
11
Betriebliche Wertschöpfung
8
Value creation
8
Confidence
7
Customer value
7
Kundenwert
7
Vertrauen
7
Internet marketing
6
Online-Marketing
6
Selling
6
Social media
6
Verkauf
6
B-to-B-Marketing
5
Brand image
5
Business-to-business marketing
5
Customer engagement
5
Markenimage
5
Tourism
5
Brand loyalty
4
Coronavirus
4
Customer brand engagement
4
Markentreue
4
Performance measurement
4
Performance-Messung
4
Sales performance
4
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15
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2
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15
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15
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English
17
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Itani, Omar S.
Rather, Raouf Ahmad
Żyminkowska, Katarzyna
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Reichwald, Ralf
12
Conduit, Jodie
11
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Edvardsson, Bo
5
Fließ, Sabine
5
Gligor, David
5
Ihl, Christoph
5
Jacob, Frank
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Ahn, Jiseon
4
Alexander, Matthew
4
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European journal of marketing
2
Journal of retailing and consumer services
2
Central European business review : CEBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
Journal of business-to-business marketing
1
Journal of destination marketing & management
1
Journal of economics & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Palgrave pivot
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The service industries journal
1
Tourism review
1
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ECONIS (ZBW)
17
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1
The effect of product category on customer motivation for customer engagement behaviour
Żyminkowska, Katarzyna
;
Perek-Białas, Jolanta
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014248864
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
4
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
5
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
6
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
7
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
8
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
9
Hedonic and utilitarian drivers of customer engagement
Żyminkowska, Katarzyna
- In:
Central European business review : CEBR
7
(
2018
)
4
,
pp. 15-33
Persistent link: https://www.econbiz.de/10011965734
Saved in:
10
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
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