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~person:"Itani, Omar S."
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Forschungsbericht"
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Relationship marketing
Social Web
11
Social web
11
Beziehungsmarketing
9
Salespeople
8
Verkaufspersonal
8
B-to-B-Marketing
5
Business-to-business marketing
5
Social media
5
CRM
3
Internet marketing
3
Lieferantenmanagement
3
Online-Marketing
3
Selling
3
Supplier relationship management
3
Verkauf
3
Betriebliche Wertschöpfung
2
Brand management
2
Customer integration
2
Kundenintegration
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Sales performance
2
Salesperson social media use
2
Social media use
2
Value creation
2
Adaptive selling
1
Arbeitszufriedenheit
1
Brand
1
Brand awareness
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Brand familiarity
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Brand image
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Buyer-seller
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Aufsatz in Zeitschrift
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Itani, Omar S.
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
10
Ahuja, Vandana
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Kamboj, Shampy
6
Rahman, Zillur
6
Rita, Paulo
6
Veloutsou, Cleopatra
6
Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Soutar, Geoffrey N.
5
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Chaker, Nawar N.
4
Filieri, Raffaele
4
Gensler, Sonja
4
Grégoire, Yany
4
Haenlein, Michael
4
Haverila, Kai
4
Kalra, Ashish
4
Kim, Juran
4
Ko, Eunju
4
Luoma-aho, Vilma
4
Malthouse, Edward C.
4
McLaughlin, Caitlin
4
Medury, Yajulu
4
Muhammad Anshari
4
Perdue, Richard R.
4
Popp, Bastian
4
Rahman, Mohammad M.
4
Rana, Nripendra P.
4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
9
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1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
5
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
6
"Because you are a part of me" : assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Itani, Omar S.
;
Kalra, Ashish
;
Chaker, Nawar N.
;
Rakesh …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 283-298
Persistent link: https://www.econbiz.de/10013206371
Saved in:
7
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
8
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj
;
Trainor, Kevin J.
;
Itani, Omar S.
; …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
Saved in:
9
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
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