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~person:"Iyer, Karthik N. S."
~subject:"Marketing management"
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Aligning supply chain relational strategy with the market environment : implications for operational performance
Iyer, Karthik N. S.
;
Srivastava, Prashant
;
Rawwas, …
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10010346480
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