Aligning supply chain relational strategy with the market environment : implications for operational performance
Karthik N. S. Iyer, Prashant Srivastava, and Mohammed Y. A. Rawwas
| Year of publication: |
2014
|
|---|---|
| Authors: | Iyer, Karthik N. S. ; Srivastava, Prashant ; Rawwas, Mohammed Y. A. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 1, p. 53-72
|
| Subject: | Marketingmanagement | Marketing management | Lieferkette | Supply chain | Unternehmensnetzwerk | Business network | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346480