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~person:"Jacob, Frank"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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Marketing management
B-to-B-Marketing
4
Business-to-business marketing
4
Kundenorientierung
3
Bundling strategy
2
Direktmarketing
2
Leistungsbündel
2
Lieferantenmanagement
2
Supplier relationship management
2
Theorie
2
Theory
2
00.09.1995
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Competitive strategy
1
Customer integration
1
Deutschland
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Efficiency
1
Effizienz
1
Germany
1
Investitionsgütermarketing
1
Kundenintegration
1
Kundenmanagement
1
Marketing
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Neue Institutionenökonomik
1
New institutional economics
1
Procurement
1
Product design
1
Produktgestaltung
1
Relationship marketing
1
Service management
1
Services marketing
1
Value creation
1
Wettbewerbsstrategie
1
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Collection of articles of several authors
Thesis
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German
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Jacob, Frank
Kleinaltenkamp, Michael
4
Plinke, Wulff
3
Claßen, Matthias
2
Lilien, Gary L.
2
Pepels, Werner
2
Aldas-Manzano, Joaquin
1
Baaken, Thomas
1
Backhaus, Klaus
1
Baumgarth, Carsten
1
Bergmann, Holger
1
Beverland, Michael B.
1
Brashear-Alejandro, Thomas
1
Breyer-Mayländer, Thomas
1
Bruhn, Manfred
1
Böcker, Jens
1
Cova, Bernard
1
Dreher, Sebastian
1
Dreiner, Marc
1
Ellis, Nick
1
Fischer, Andreas
1
Fließ, Sabine
1
Garry, Tony
1
Hasler, Ralf
1
Henrich, Michael
1
Hiemeyer, Wolf-Dieter
1
Hofmaier, Richard
1
Hufen, Birgit
1
Jehle, Robert
1
Kliche, Mario
1
Kröger, René Marc
1
Langner, Heike
1
Mayer, Silke
1
Meffert, Heribert
1
Meng Wei
1
Möller, K. E. Kristian
1
Mühlfeld, Katrin Susanne
1
Mühlfeld-Kerstan, Katrin
1
Ndubisi, Nelson Oly
1
Ochs, Guntram
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ECONIS (ZBW)
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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