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~person:"Jacob, Frank"
~subject:"Relationship marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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Relationship marketing
B-to-B-Marketing
4
Business-to-business marketing
4
Kundenorientierung
3
Bundling strategy
2
Direktmarketing
2
Leistungsbündel
2
Lieferantenmanagement
2
Supplier relationship management
2
Theorie
2
Theory
2
00.09.1995
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Competitive strategy
1
Customer integration
1
Deutschland
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Efficiency
1
Effizienz
1
Germany
1
Investitionsgütermarketing
1
Kundenintegration
1
Kundenmanagement
1
Marketing
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Neue Institutionenökonomik
1
New institutional economics
1
Procurement
1
Product design
1
Produktgestaltung
1
Service management
1
Services marketing
1
Value creation
1
Wettbewerbsstrategie
1
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Collection of articles of several authors
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German
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Jacob, Frank
Kleinaltenkamp, Michael
3
Adhikari, Atanu
1
Andersson, Per
1
Backhaus, Klaus
1
Benkenstein, Martin
1
Beutin, Nikolas
1
Bidmon, Sonja
1
Budinšćak, Damir
1
Eckhoff, Andreas
1
Engel, Birgit
1
Fließ, Sabine
1
Henrich, Michael
1
Hollmann, Sabine
1
Kieffer, Sonja
1
Kleipaß, Ulrich
1
Kottkamp, Saskia
1
Kowalkowski, Christian
1
Kraus, Florian
1
Krause, Juliane
1
Kreuzer-Burger, Elke
1
Lehnen, Marc
1
Lindemann, Eckhard
1
Malms, Oliver
1
Meyer, Silke
1
Mitręga, Maciej
1
Nataraajan, Rajan
1
Ndubisi, Nelson Oly
1
Plinke, Wulff
1
Rauscher, Christian
1
Rich, Michael K.
1
Rudolph, Bettina
1
Schatz, Volker
1
Schauenburg, Jochen
1
Schmidt-Gallas, Dirk
1
Schmitt, Ann Kristin
1
Schwaner, Jost
1
Silber, Andreas
1
Stotko, Christof M.
1
Trommen, Alexander
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ECONIS (ZBW)
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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