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~person:"Jaiswal, Deepak"
~person:"Malhotra, Naresh K."
~subject:"Market research"
~subject:"Market segmentation"
~subject:"Marktforschung"
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Jaiswal, Deepak
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Fundamentals of marketing research ; Vol. 6
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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Cash rich to cashless market : segmentation and profiling of Fintech-led-Mobile payment users
Jaiswal, Deepak
;
Mohan, Ashutosh
;
Deshmukh, Arun Kumar
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014473137
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2
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
3
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
4
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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