Jaiyeoba, Olumide Olasimbo; Svotwa, Douglas T.; … - In: South African journal of business management 51 (2020) 1, pp. 1-11
/delight (CSD) on their loyalty is established. Design/methodology/approach: The research design applied was descriptive, and self …, while such experiences influence customer loyalty significantly and positively. Practical implications: This study guides … cellular customers in Botswana, leading to sustainable customer loyalty and a competitive advantage for the firm. Originality …