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~person:"James, Jeffrey D."
~person:"Jimenez, Antonio Leal"
~person:"Kubacki, Krzysztof"
~subject:"Sport"
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Search: subject:"Social Marketing"
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Social Marketing
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Marktsegmentierung
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social marketing
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James, Jeffrey D.
Jimenez, Antonio Leal
Kubacki, Krzysztof
Freyer, Walter
3
Rundle-Thiele, Sharyn
3
Carrera, Mariana
2
Habla, Wolfgang
2
Muller, Paul
2
Royer, Heather
2
Stehr, Mark
2
Taubinsky, Dmitry
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Tkaczynski, Aaron
2
Arli, Denni
1
Behnoosh, Shima
1
Brace-Govan, Jan
1
Brandi, Maria Luisa
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1
Conduit, Jodie
1
Cury, Rubiana Lopes
1
Dickson, Geoff
1
Dietrich, Timo
1
Djokic, Nenad
1
Fathi, Mohammad Reza
1
Fleig, Lena
1
Fleischman, David
1
Gainforth, Heather L.
1
Ghorbani, Mohammad Hossein
1
Gordon, Brian S.
1
Grubor, Aleksandar
1
Gurrieri, Lauren
1
Havens, Andrew
1
Howick, Matt
1
Jarvis, Jocelyn W.
1
Kahlmeier Bircher, Sonja
1
Kean, Bridie
1
Kitunen, Anna
1
Kluka, Darlene A.
1
Kryzanowski, Cathie
1
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Apas Papers
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International journal of nonprofit and voluntary sector marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
2
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
3
No pain, no gain : insights into changing individual volitional behaviour
Arli, Denni
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 170-187
Persistent link: https://www.econbiz.de/10011493109
Saved in:
4
Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Tkaczynski, Aaron
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
Saved in:
5
The Interest for the Healthy Practice of the Sport: An Opportunity to Improve a
Social
Marketing
Strategy
Jimenez, Antonio Leal
;
Sastre, Angel Luis Duarte
; …
-
Facultatea de Administraţie Publică, Şcoala …
-
2010
constitute an strategic segment of population to prevent by the adoption of
Social
Marketing
campaigns. This work analyzes the …
Persistent link: https://www.econbiz.de/10009141512
Saved in:
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