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~person:"James, Jeffrey D."
~person:"Malshe, Avinash"
~subject:"Markenführung"
~subject:"Marketing management"
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Markenführung
Marketing management
Sales promotion
9
Verkaufsförderung
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5
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4
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Marketing
3
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James, Jeffrey D.
Malshe, Avinash
Jain, Amit
5
Malik, Garima
5
Johnston, Mark W.
4
Marshall, Greg W.
4
Arora, Neeraj
3
Churchill, Gilbert A.
3
Ford, Neil M.
3
Moon, Sangkil
3
Sivakumaran, Bharadhwaj
3
Walker, Orville C.
3
Abril Barrie, Carmen
2
Amir, On
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Avdulaj, Jonida
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Capriello, Antonella
2
Chunawalla, S.A.
2
Donaldson, Bill
2
Goldsmith, Kelly
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Gupta, Sachin
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Hackley, Christopher E.
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Heerde, Harald J. van
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Henderson, Ty
2
Huang, Rui
2
Hudson, Simon
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Inderst, Roman
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Johnson, Jeff S.
2
Kalwani, Manohar U.
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Kamakura, Wagner A.
2
Khatib, Jamal A. al-
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Kuntner, Tobias
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Ledolter, Johannes
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Loureiro, Sandra Maria Correia
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Mantrala, Murali K.
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Marks, Robert E.
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Mullin, Roddy
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Pauwels, Koen
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Pepels, Werner
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Journal of business research : JBR
2
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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1
A repertoire of marketers' trust-building strategies within the sales-marketing interface
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10011753788
Saved in:
2
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
3
Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Al-Habib, Mohammed
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10009562082
Saved in:
4
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
5
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
6
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
Saved in:
7
What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
Saved in:
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