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~person:"Jang, Soocheong"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Ernährungsverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Ernährungsverhalten
Consumer behaviour
70
Konsumentenverhalten
70
Gastronomie
30
Restaurant industry
30
Werbewirkung
18
Brand image
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenimage
13
USA
13
United States
13
Dienstleistungsqualität
11
Service quality
11
Advertising
10
Werbung
10
Emotion
8
Food
7
Internet marketing
7
Lebensmittel
7
Online-Marketing
7
Beschwerdemanagement
6
Brand management
6
Children
6
Complaint management
6
Kinder
6
Markenführung
6
Product Placement
6
Product placement
6
persuasion knowledge
6
Beziehungsmarketing
5
Eating habit
5
Product quality
5
Produktqualität
5
Relationship marketing
5
Cognition
4
Environmental consciousness
4
Gesundheit
4
Health
4
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English
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German
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Jang, Soocheong
Naderer, Brigitte
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
18
Diehl, Sandra
16
Wansink, Brian
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Burton, Scot
11
Chan, Kara
11
Kareklas, Ioannis
11
Thunström, Linda
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Chandon, Pierre
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Hudders, Liselot
9
Ilicic, Jasmina
9
Mattila, Anna S.
9
Nordström, Jonas
9
Wilbur, Kenneth C.
9
Bellman, Steven
8
Bui, M̃y
8
Evans, Nathaniel J.
8
Ghose, Anindya
8
Haws, Kelly L.
8
Lusk, Jayson L.
8
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Springer Fachmedien Wiesbaden
1
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International journal of hospitality management
6
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
20
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1
Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Zhang, Xingyi
;
Jeong, EunHa
;
Shao, Xiaolong
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10014334291
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
5
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
6
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
7
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
8
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
9
Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte
;
Binder, Alice
;
Matthes, Jörg
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
Saved in:
10
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
1
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