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~person:"Janthorn Sinthupundaja"
~person:"Malshe, Avinash"
~person:"Reid, Sascha"
~subject:"Value creation"
~type:"article"
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Janthorn Sinthupundaja
Malshe, Avinash
Reid, Sascha
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Industrial marketing management : the international journal for industrial and high-tech firms
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Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
2
Examining capabilities of social entrepreneurship for shared value creation
Janthorn Sinthupundaja
;
Kohda, Y.
;
Navee Chiadamrong
- In:
Journal of social entrepreneurship
11
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012255982
Saved in:
3
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
4
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
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