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~person:"Japutra, Arnold"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Konsumentenverhalten
Beziehungsmarketing
71
Relationship marketing
71
Consumer behaviour
55
Brand management
36
Markenführung
36
Brand image
24
Markenimage
24
Customer satisfaction
16
Kundenzufriedenheit
16
Marketingmanagement
15
Brand
14
Markenartikel
14
Marketing management
14
Einzelhandel
12
Retail trade
12
Dienstleistungsqualität
11
Service quality
11
Kundenwert
10
Customer value
9
Marketingtheorie
9
Distribution channel
8
E-commerce
8
Electronic Commerce
8
Marketing theory
8
Vertriebsweg
8
Category Management
7
Category management
7
Marketing
7
Customer integration
6
Indonesia
6
Indonesien
6
Kundenintegration
6
New product development
6
Produktentwicklung
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer relationship management
5
Digitalisierung
5
Digitization
5
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Undetermined
32
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10
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Article
43
Book / Working Paper
12
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42
Aufsatz in Zeitschrift
42
Arbeitspapier
4
Working Paper
4
Aufsatz im Buch
1
Book section
1
Graue Literatur
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Hochschulschrift
1
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1
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Language
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English
55
Author
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Japutra, Arnold
Verhoef, Peter C.
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Kumar, V.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Septianto, Felix
27
Gierl, Heribert
26
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Vrontis, Demetris
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Klaus, Philipp
22
Grewal, Dhruv
21
MacInnis, Deborah J.
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Jang, Soocheong
20
Keller, Kevin Lane
20
Khan, Imran
20
Miao, Li
20
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Erasmus Research Institute of Management
2
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All
Journal of business research : JBR
5
Journal of retailing and consumer services
5
ERIM report series research in management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
International journal of market research
2
Journal of retailing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International marketing review
1
Journal of marketing
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
The marketing review
1
Tinbergen Institute research series
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Universia business review : UBR
1
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ECONIS (ZBW)
55
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1
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10
of
55
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date (oldest first)
1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
5
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
6
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
7
Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold
;
Utami, Ami Fitri
;
Molinillo, Sebastian
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
Saved in:
8
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
9
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
10
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
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