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~person:"Jayawardena, Nirma Sadamali"
~person:"Roy, Subhadip"
~subject:"Coronavirus"
~subject:"Indien"
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Indien
Conceptual model
9
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Qualitative research
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Celebrity endorsements
3
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3
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Advertising effects
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Perceived consumption vulnerability (PCV)
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conceptual model
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Jayawardena, Nirma Sadamali
Roy, Subhadip
Jain, Varsha
4
Behl, Abhishek
1
Damle, Neha
1
Fernandes, Cedwyn J.
1
Ganesh B. E.
1
Garg, Akanksha
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Jagani, Kyati
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Jebarajakirthy, Charles
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Jha, Kumar Neeraj
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Lathabhavan, Remya
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Mrzygłocka-Chojnacka, Jagoda
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Nanyam, VPS Nihar
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Nigam, Achint
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Padhy, Prabir Chandra
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Pathak, Taral
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Pathak-Shelat, Manisha
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Pereira, Vijay
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Ranchhod, Ashok
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Ryńca, Radosław
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Sanyal, Shamindra Nath
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Shankar, Amit
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Qualitative market research : an international journal
2
Health marketing quarterly
1
Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
3
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
5
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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