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~person:"Jazi, Salima"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzbeitrag"
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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ECONIS (ZBW)
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Influence of electronic word of mouth on purchase intention : case of Facebook groups dedicated to purchases on foreign websites
Ezzahi, Issam
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 145-194)
.
2022
Persistent link: https://www.econbiz.de/10013338068
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2
The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention
Dada, Shehrazed
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 195-205)
.
2022
Persistent link: https://www.econbiz.de/10013338079
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