The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention
Shehrazed Dada and Salima Jazi
| Year of publication: |
2022
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|---|---|
| Authors: | Dada, Shehrazed ; Jazi, Salima |
| Published in: |
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021. - Cham : Springer International Publishing, ISBN 978-3-030-95809-1. - 2022, p. 195-205
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| Subject: | Influence | Digital influencers | Recommendations | Social media | Attitude | Purchase intention | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Influencer | Digitalisierung | Digitization | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-95809-1_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013338079