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~person:"Jensen, Jonathan A."
~person:"Leng, Ho Keat"
~subject:"Sport event"
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Jensen, Jonathan A.
Leng, Ho Keat
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Journal of global marketing
1
Strategies in sports marketing : technologies and emerging trends
1
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ECONIS (ZBW)
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The marketing of the F1 SingTel Singapore Grand Prix
Leng, Ho Keat
- In:
Strategies in sports marketing : technologies and …
,
(pp. 29-39)
.
2014
Persistent link: https://www.econbiz.de/10010362542
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2
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
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