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~person:"Jerath, Kinshuk"
~subject:"Theorie"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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