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~person:"Joachimsthaler, Erich"
~person:"Lindgreen, Adam"
~subject:"Markenartikel"
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Joachimsthaler, Erich
Lindgreen, Adam
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Journal of advertising : official publication of the American Academy of Advertising
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
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Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
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