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~person:"Jullien, Bruno"
~person:"Martín Herrán, Guiomar"
~subject:"Preismanagement"
~subject:"Reference price"
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Preismanagement
Reference price
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13
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13
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7
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7
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6
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6
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personalized pricing
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Jullien, Bruno
Martín Herrán, Guiomar
Zaccour, Georges
10
Taboubi, Sihem
7
Karray, Salma
6
Cebollada, Javier
5
Chen, Jing
5
He, Xiuli
5
Jiang, Baojun
5
Sigué, Simon Pierre
5
Ferrari, Stijn
4
Guo, Xiaolong
4
He, Yong
4
Ingene, Charles A.
4
Jørgensen, Steffen
4
Liang, Liang
4
Nalca, Arcan
4
Ozturk, O. Cem
4
Pei, Zhi
4
Ray, Sourav
4
Reisinger, Markus
4
Verboven, Frank
4
Yan, Ruiliang
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Yang, Feng
4
Arce-Urriza, Marta
3
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Chintagunta, Pradeep K.
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European journal of operational research : EJOR
2
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2
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1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
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ECONIS (ZBW)
11
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Personalized pricing and distribution strategies
Jullien, Bruno
;
Reisinger, Markus
;
Rey, Patrick
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1687-1702
Persistent link: https://www.econbiz.de/10014305008
Saved in:
3
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
4
Personalized pricing and distribution strategies
Jullien, Bruno
;
Reisinger, Markus
;
Rey, Patrick
-
2022
Persistent link: https://www.econbiz.de/10013166803
Saved in:
5
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
6
Personalized pricing and brand distribution
Jullien, Bruno
;
Reisinger, Markus
;
Rey, Patrick
-
2019
Persistent link: https://www.econbiz.de/10012181269
Saved in:
7
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
8
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
Saved in:
9
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
10
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
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