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~person:"Kaiser, Harry M."
~person:"Zentes, Joachim"
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Advertising
29
Werbung
29
Theorie
11
Theory
11
USA
11
United States
11
Experiment
10
Advertising effects
7
International marketing
7
Internationales Marketing
7
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5
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Kaiser, Harry M.
Zentes, Joachim
Pelsmacker, Patrick de
58
Gierl, Heribert
52
Eisend, Martin
48
Taylor, Charles Raymond
48
Okazaki, Shintaro
37
Dens, Nathalie
32
Mueller, Barbara
28
Huh, Jisu
27
Septianto, Felix
27
Yoon, Sukki
27
Dahlén, Micael
26
Diehl, Sandra
26
Yoon, Hye Jin
26
Reijmersdal, Eva A. van
25
Stafford, Marla Royne
25
Tucker, Catherine
25
Bellman, Steven
24
Reid, Leonard N.
24
Terlutter, Ralf
24
Douglas, Susan P.
23
Dwivedi, Yogesh Kumar
23
Samiee, Saeed
23
Ford, John B.
22
Laroche, Michel
22
Pitt, Leyland F.
22
Rosengren, Sara
22
Skiera, Bernd
22
Diamantopoulos, Adamantios
21
Law, Chun Hung Roberts
21
Manrai, Ajay K.
21
Goldfarb, Avi
20
Malthouse, Edward C.
20
Wilbur, Kenneth C.
20
Chan, Kara
19
Choi, Yung Kyun
19
Esch, Franz-Rudolf
19
Hudders, Liselot
19
Ko, Eunju
19
Koslow, Scott
19
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American journal of agricultural economics
7
Applied economic perspectives and policy
4
Agricultural and resource economics review : ARER
3
Journal of agricultural and applied economics
3
Applied economics
2
Food policy : economics planning and politics of food and agriculture
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Agribusiness : an internat. journal
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
European review of agricultural economics : ERAE
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
New empirical industrial organization & the food system
1
Review of agricultural economics : RAE
1
The Oxford handbook of the economics of food consumption and policy
1
The journal of agricultural economics research
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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1
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
2
Under-contribution to generic advertising due to self-interested inequity aversion
Liaukonyte, Jura
;
Richards, Timothy J.
;
Kaiser, Harry M.
; …
- In:
European review of agricultural economics : ERAE
42
(
2015
)
3
,
pp. 473-497
Persistent link: https://www.econbiz.de/10011421847
Saved in:
3
Reply to comment on "Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study"
Kaiser, Harry M.
- In:
Applied economic perspectives and policy
36
(
2014
)
4
,
pp. 722-726
Persistent link: https://www.econbiz.de/10010493112
Saved in:
4
Some comments on "Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study"
Fischer, Alastair J.
- In:
Applied economic perspectives and policy
36
(
2014
)
4
,
pp. 717-721
Persistent link: https://www.econbiz.de/10010493122
Saved in:
5
Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study
Streletskaya, Nadia A.
;
Rusmevichientong, Pimbucha
; …
- In:
Applied economic perspectives and policy
36
(
2014
)
1
,
pp. 146-174
Persistent link: https://www.econbiz.de/10010426045
Saved in:
6
The impact of food advertisements on changing eating behaviors : an experimental study
Rusmevichientong, Pimbucha
;
Streletskaya, Nadia A.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 59-67
Persistent link: https://www.econbiz.de/10010356287
Saved in:
7
Consumer response to "Contains" and "Free of" labeling : evidence from lab experiments
Liaukonyte, Jura
;
Streletskaya, Nadia A.
;
Kaiser, Harry M.
- In:
Applied economic perspectives and policy
35
(
2013
)
3
,
pp. 476-507
Persistent link: https://www.econbiz.de/10010351149
Saved in:
8
Economic and health effects of fruit and vegetable advertising : evidence from lab experiments
Liaukonyte, Jura
;
Rickard, Bradley J.
;
Kaiser, Harry M.
; …
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
5
,
pp. 543-553
Persistent link: https://www.econbiz.de/10009661213
Saved in:
9
Effects of Generic Advertising on Food Demand
Kaiser, Harry M.
- In:
The Oxford handbook of the economics of food …
.
2012
Persistent link: https://www.econbiz.de/10012881619
Saved in:
10
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
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