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~person:"Kannan, P. K."
~subject:"Celebrity-Werbung"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Celebrity-Werbung
Electronic Commerce
Internet marketing
10
Online-Marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
4
E-commerce
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
Social Web
4
Social web
4
Mobile communications
3
Mobilkommunikation
3
Advertising
2
Advertising effects
2
Distribution channel
2
International marketing
2
Internationales Marketing
2
Internet
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Mobile marketing
2
Search engine
2
Suchmaschine
2
Vertriebsweg
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
multichannel marketing
2
AI
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Absatz
1
Big Data
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Big data
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Category Management
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Category management
1
Consumer behavior Internet
1
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Aufsatz in Zeitschrift
Article in journal
4
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1
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English
4
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Kannan, P. K.
Roy, Subhadip
14
Law, Chun Hung Roberts
8
Ilicic, Jasmina
7
Guo, Xiaolong
6
Schimmelpfennig, Christian
6
Ahuja, Vandana
5
Arora, Nilesh
5
Dwivedi, Yogesh Kumar
5
Foroudi, Pantea
5
Lobel Trong Thuy Tran
5
Schumann, Jan Hendrik
5
Singh, Ramendra Pratap
5
Straker, Karla
5
Wrigley, Cara
5
Agnihotri, Arpita
4
Akram, Umair
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Carrillat, François A.
4
Chan, Kara
4
Chen, Jianqing
4
Choi, Jeonghye
4
Clement, Michel
4
D'Rozario, Denver
4
Erfgen, Carsten
4
Ghose, Anindya
4
Jain, Varsha
4
Kumar, Subodha
4
Lambrecht, Anja
4
Li, Minqiang
4
Liu, Matthew Tingchi
4
Parsad, Chandan
4
Phua, Joe
4
Pradhan, Debasis
4
Prashar, Sanjeev
4
Qiu, Liangfei
4
Rodríguez-Díaz, Manuel
4
Schibrowsky, John A.
4
Um, Nam-Hyun
4
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International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
4
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1
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
3
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
4
Special issue: Marketing in the e-channel
Kannan, P. K.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001689478
Saved in:
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