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~person:"Kardes, Frank R."
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Verbraucherverhalten"
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Brand image
Verbraucherverhalten
Consumer behaviour
100
Konsumentenverhalten
100
Brand management
36
Markenführung
36
Markenimage
32
Beziehungsmarketing
24
Relationship marketing
24
Brand
17
Markenartikel
17
Social Web
14
Social web
14
Customer satisfaction
13
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13
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12
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11
Virales Marketing
11
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9
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8
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6
Marketingmanagement
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6
Bibliometrics
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Brand coolness
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Consumer behavior
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Kardes, Frank R.
Loureiro, Sandra Maria Correia
Solomon, Michael R.
33
Diamantopoulos, Adamantios
28
Huber, Frank
28
Phau, Ian
28
Kroeber-Riel, Werner
27
Foxall, Gordon R.
24
Swoboda, Bernhard
24
Wiedmann, Klaus-Peter
24
Han, Heesup
20
Usman, Osly
19
Bang, Nguyen
18
Bänsch, Axel
18
Bauer, Hans H.
17
Burmann, Christoph
17
Foscht, Thomas
17
Guzman, Francisco
17
Japutra, Arnold
17
MacInnis, Deborah J.
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Trommsdorff, Volker
17
Schiffman, Leon G.
16
Weinberg, Peter
16
Kanuk, Leslie Lazar
15
Kenning, Peter
15
Raab, Gerhard
15
Askegaard, Søren
14
Belk, Russell W.
14
Ekinci, Yuksel
14
Katona, George
14
Keller, Kevin Lane
14
Sarkar, Juhi Gahlot
14
Reisch, Lucia A.
13
Sreejesh, S.
13
Bruhn, Manfred
12
Fetscherin, Marc
12
Gierl, Heribert
12
Gröppel-Klein, Andrea
12
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Journal of retailing and consumer services
4
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2
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2
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2
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1
Challenges and trends in modern banking
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International journal of wine business research : IJWBR
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing and consumer psychology series
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Pearson education international
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Qualitative market research : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
3
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1
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
6
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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