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~person:"Karjaluoto, Heikki"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Beziehungsmarketing
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Internet marketing
8
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8
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8
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5
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4
Markenführung
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Karjaluoto, Heikki
Hajli, Nick
14
Harrigan, Paul
13
Law, Chun Hung Roberts
12
Agnihotri, Raj
11
Dwivedi, Yogesh Kumar
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
10
Hollebeek, Linda D.
8
Ahuja, Vandana
7
Kumar, Vikas
7
Rahman, Zillur
7
Rita, Paulo
7
Thaichon, Park
7
Fernandes, Teresa
6
Filieri, Raffaele
6
Kamboj, Shampy
6
Rana, Nripendra P.
6
Veloutsou, Cleopatra
6
Ye, Qiang
6
Akram, Umair
5
Alavi, Shirin
5
Aslam, Wajeeha
5
Bilgihan, Anil
5
Carlson, Jamie
5
Dolen, Willemijn M. van
5
Flavián Blanco, Carlos
5
Liang, Sai
5
Martinez, Luis F.
5
Muhammad Anshari
5
Ruyter, Ko de
5
Soutar, Geoffrey N.
5
Tan, Yong
5
Vrontis, Demetris
5
Adjei, Mavis T.
4
Agnihotri, Durgesh
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
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Bruhn, Manfred
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Casaló, Luis V.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
4
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
5
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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