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~person:"Karjaluoto, Heikki"
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
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Electronic Commerce
Relationship marketing
Internet marketing
17
Online-Marketing
17
Social Web
12
Social web
12
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
6
Brand management
5
Markenführung
5
Viral marketing
5
Virales Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Social media
4
Digital marketing
3
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Business-to-business marketing
2
Customer integration
2
E-commerce
2
Influencer marketing
2
Kundenintegration
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
customer engagement
2
social media
2
Adoption
1
Brand
1
Brand fit
1
Brand loyalty
1
Branding
1
Business-to-business
1
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1
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7
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Karjaluoto, Heikki
Kollmann, Tobias
19
Harrigan, Paul
17
Lammenett, Erwin
16
Ahuja, Vandana
14
Dwivedi, Yogesh Kumar
14
Agnihotri, Raj
13
Hajli, Nick
13
Heinemann, Gerrit
13
Kreutzer, Ralf T.
12
Wirtz, Bernd W.
12
Law, Chun Hung Roberts
11
Loureiro, Sandra Maria Correia
11
Alavi, Shirin
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Alt, Rainer
9
Qiu, Liangfei
9
Rahman, Zillur
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Tan, Yong
9
Thaichon, Park
9
Chaffey, Dave
8
Kumar, Vikas
8
Malthouse, Edward C.
8
Rita, Paulo
8
Vrontis, Demetris
8
Akram, Umair
7
Conduit, Jodie
7
Fletcher, Amelia
7
Ghose, Anindya
7
Kamboj, Shampy
7
Ozuem, Wilson
7
Ruyter, Ko de
7
Schumann, Jan Hendrik
7
Skiera, Bernd
7
Straker, Karla
7
Turban, Efraim
7
Usman, Osly
7
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail and distribution management
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
7
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on
social
media
along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Understanding the role of
social
media
content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
4
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and
social
media
engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
5
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
6
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
7
Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003744572
Saved in:
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