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~person:"Karjaluoto, Heikki"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
Relationship marketing
Online-Marketing
8
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8
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8
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5
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4
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4
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3
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Aufsatz in Zeitschrift
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8
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Karjaluoto, Heikki
Harrigan, Paul
17
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
14
Rita, Paulo
14
Agnihotri, Raj
13
Filieri, Raffaele
13
Bigné Alcañiz, J. Enrique
11
Itani, Omar S.
10
Kumar, Vikas
10
Hajli, Nick
9
Hollebeek, Linda D.
9
Rahman, Zillur
9
Schweidel, David A.
9
Ahuja, Vandana
8
Fogel, Joshua
8
Haenlein, Michael
8
Hennig-Thurau, Thorsten
8
Ko, Eunju
8
Pitt, Leyland F.
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Soutar, Geoffrey N.
8
Tan, Yong
8
Veloutsou, Cleopatra
8
Vrontis, Demetris
8
Bilgihan, Anil
7
Grewal, Dhruv
7
Kamboj, Shampy
7
Kim, Juran
7
Michaelidou, Nina
7
Moro, Sérgio
7
Naraine, Michael L.
7
Okumus, Fevzi
7
Phua, Joe
7
Skiera, Bernd
7
Stephen, Andrew T.
7
Akram, Umair
6
Alavi, Shirin
6
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
Journal of interactive marketing
1
Journal of international marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
8
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
4
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
5
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
6
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Saved in:
7
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
8
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
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