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~person:"Kasilingam, Dharun Lingam"
~person:"Meyer, Anton"
~subject:"Advertising effects"
~subject:"Social Web"
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Journal of service management
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
International review on public and non-profit marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
3
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
4
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
5
Konsumenten-Engagement auf Social Media-Plattformen : Marken-Fanpages als Instrument für das Kundenbeziehungsmanagement (CRM)
Jahn, Benedikt
;
Meyer, Anton
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 171-185)
.
2013
Persistent link: https://www.econbiz.de/10009756234
Saved in:
6
Strategien zur Messung und Ausschöpfung des Kundenwerts
Meyer, Anton
;
Kantsperger, Roland
;
Wilkoszewski, Alexander
- In:
Integriertes Risiko- und Ertragsmanagement : Kunden- …
,
(pp. 297-320)
.
2005
Persistent link: https://www.econbiz.de/10002620264
Saved in:
7
Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton
- In:
Alles Marketing oder was? : Wie Marketing zentrale …
,
(pp. 8-28)
.
2000
Persistent link: https://www.econbiz.de/10001616487
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